Resume
Experience
Consult Your Community at Baruch College
Executive Vice President, Partner, Business Analyst
Aug 2023 - Present
New York, NY
-
Implement SEO guidelines through WIX to optimize website content and drive traffic by 25% to increase outreach
-
Develop a 10-week plan to address critical business challenges regarding revenue optimization, brand strategies, and internal operating efficiencies, ensuring recommendations align with organization objectives, mission, and value
-
Advised a small e-commerce business on brand development strategy resulting in increased media exposure
-
Launched a social media campaign for a targeted audience aligned with the client’s ethical business values of
sustainability to grow a loyal customer base - increasing client’s internet consumer foot traffic by 60%
Instagram & TikTok
Freelance Social Media Marketer
Dec 2022 - Present
New York, NY
-
Increased Instagram followers by 25% within 3 months by optimizing hashtag strategies, and posting schedules
-
Launched targeted content strategies that generated over 35,000 likes on TikTok, enhancing audience engagement
-
Collaborated with businesses to create video content, boosting visibility through cross-promotional strategies
YouTube
Video Content Creator
Oct 2024 - Present
New York, NY
-
Filmed and edited aesthetic travel videos on YouTube Shorts showcasing destinations, cultures, and experiences to inspire and engage viewers on YouTube
-
Utilized targeted hashtags to optimize video visibility and increase engagement, driving higher viewership and interaction on travel-focused content
J.P. Morgan
Commercial Bank Operation Summer Analyst
Jun 2024 - Aug 2024
Newark, DE
-
Executed closure of syndicated loan trades across product groups (primary, internal, specialized) to secure financing
-
Reconciled wholesale lending services accounts to match incoming account receivables from commercial clients
Clarion Partners
Digital Marketing & Communication Intern
Aug 2023 - Dec 2023
New York, NY
-
Utilized PowerBI photo database to manage a diverse portfolio of over 1,500 property assets valued over $76 billion
-
Strategized social media reach by analyzing industry competitors’ engagement rates to increase brand awareness
-
Redesigned intranet firm news and stories to SharePoint with Franklin Templeton’s team to improve firm engagement
Dyali Interiors LLC
Project Management & Marketing Intern
Feb 2023 – June 2023
New York, NY
-
Revamped brand identity via social media strategies and content creations to enhance company communications
-
Curated furniture listings with appraisal values totaling $20,000 to drive revenue growth and attain client relations
-
Designed 2D render elevations on Adobe Photoshop using 10+ textures to captivate audiences with innovative designs
Project Destined – Lument
Commercial Real Estate Intern
May 2022 – Aug 2022
New York, NY
-
Established 50+ hours of real estate training from industry professionals from NYU Schack Institute of Real Estate
-
Competed in bi-weekly pitch presentations for Lument’s sales and marketing team on a $7.5 million multi-family property’s financial summary, property analysis, market overview, and value-add initiatives, earning to 2nd place
Awesum Dimsum
Assistant Marketer & Cashier
Aug 2021 – May 2022
New York, NY
-
Implemented effective online marketing strategies and promotions resulting in a substantial increase of over 180+
online reviews on Google, the restaurant's website, and Yelp with a 20% increase in customer satisfaction ratings
Education
Baruch College, City University of New York
Bachelor of Business Administration in Marketing Minor in Psychology
Cumulative GPA: 3.60/4.00
Expected May 2025
Relevant Courses:
-
Consumer Behavior
-
Operations Management
-
Decision Making
-
Advanced Digital Marketing
-
Digital Advertising
-
Graphic Communication
Extracurricular Activities
America Needs You
Fellow
July 2023 - Present
New York, NY
-
Participate in a leadership program with a strong mentorship component – fostering skill development and growth
Marketers of Baruch
Apprentice
Feb 2022 – Aug 2023
New York, NY
-
Participate in weekly workshops to gain insights on company marketing strategies and to obtain graphic design skills
-
Developed a cohesive market research analysis and a strategic and innovative rebranding pitch for Brandy Melville
Software
Adobe Creative Cloud
Microsoft Office
Canva
SharePoint
GoDaddy
PhotoBI
Google Suite
WIX
CapCut
Figma
Languages
English (native)
Cantonese (Fluent)
Manderine (Intermediate)
Certifications
Google Analytics Quick Start
Canva Web Design
Omnichannel Marketing Virtual Experience Program